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Q1 : what are the sponsored links?
These techniques of positioning appeared lately on
the submission's market. The sponsored links are
a paying links. You buy your key-words and then you pay
for the click .So You appear in the first 2 or 3
results of the partner research engines. These links
distinguish themselves of the other natural results by
their different presentation. There are 3 big
categories of sponsored links: Google Adwords,
Yahoo
Ouverture and Espotting.
Q2 : What are the contextual links?
It is about another kind of sponsored links.
They are also paiying but present themselves
differently. For example, at Google, they are quite
located on the right of the screen as commercial
links. |
